A campaign that has to survive six weeks of drip feed
The second national Sales Contest for SDRs of Italy, rebranded from the ground up. Judge announcements, scenario cards and the salary benchmark report.
- Year
- 2026
- Role
- Campaign design, social, data visualisation
- Pieces
- 27+
A contest campaign is not one poster, it is thirty posts released over weeks. The system has to hold: one grid, one type hierarchy, a fixed blue and acid green palette, cut-out portraits on a dotted ground. Somebody who sees the fourth post should recognise it from the first.
The scenario cards are the harder half. Each one sets up a sales situation, a deal worth 150.000 euro, an invisible obstacle, a buying committee, and has to stay readable on a phone while carrying more copy than a post should. Type scale does the work that illustration usually would.
The salary benchmark is a different brief inside the same year: an anonymous survey of 234 people turned into a readable report. Distributions and comparisons have to land at a glance, for readers who came for the number and not for the design.