All work

First edition, from the announcement to the podium

The first national Sales Contest for SDRs of Italy, carrying the identity the 2026 rebrand later replaced. From the announcement through countdowns and judges to the final pitch.

Year
2025
Role
Campaign design, social, presentation
Pieces
24+
National Sales Rep contest announcement
Countdown, fourteen days to go
Countdown, ten days to go
The judging panel
Announcement of the top sixteen
The final challenge, pitch to the CEO
SDRs of Italy 2025 deck, cover
Community figures, three donut charts

This edition runs darker and heavier than the one after it: deep navy grounds, cyan headlines, rounded panels holding the information. Countdown posts, the judging panel, the top sixteen and the final pitch all sit inside that one language.

It also included the community's official deck, which meant charts: company type, tenure, region, all broken down for an audience that reads numbers for a living. Restraint matters more than decoration when the reader is a sales analyst.